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Now that the holidays are over, and the decorations are down, it's time to set your sights on building off your seasonal success. Traffic volume and email lists have likely grown, and it's up to you to keep them coming back for more. 

Call today to learn about more ways MaxEXP can help you keep your holiday momentum. 

The holidays may be gone but the shopping is not over yet! Consumers that do a majority of their shopping after Christmas has doubled over the last year. Many of them are armed with gift certificates, are looking for a little something for themselves, are stocking up for next year or are buying for the next big holiday.

Don’t underestimate these January shoppers. Based on January 2011 Mastercard Spending Pulse™ reports, the 2-3 weeks after Christmas saw higher eCommerce sales than Black Friday 2010! Be sure to take advantage of this increased activity by extending your campaigns or having a January sale. If you’ve invested in Search and/or Video advertising you’ll definitely want to keep them running for another week or two. According to comScore, Americans conducted 18.6 billion total core search queries in January 2011 with Google Sites ranked first carrying 65.6 percent of searches conducted.

MaxEXP makes it easy to cater to these very active shoppers and makes the most of the post-holiday traffic…all without having to wait in line. 

Have you checked out Google Analytics new Real-Time reporting yet? Currently still in BETA release, this development could prove to be platform’s biggest update in the history of the product.

Real-Time provides a current view of activity on your site using the metrics the tool has used for years. Watch the effect of your media campaigns on number of visitors, page views, traffic sources and more – as it is happening! 

As the holidays approach, many people will take to their computers to shop for online deals and the best gifts. As more consumers look to cyber stores for the holidays it is more important than ever to make sure you don’t leave yourself vulnerable to cybercrimes.

Millions of online shoppers will be entering their personal information during this time of year. This busy season is when cybercriminals strike and do what they can to fraudulently obtain your personal identification and financial details. To ensure you don’t fall victim to any of their tricks, here are a few precautions you should take:

Only Shop Secure Websites
Look for trust marks that ensure your privacy and the security of the site. Most reputable brands invest in the security of their site via these trust marks to protect users and their own reputation. Be sure to click the seals/trust marks to verify it is real and up to date. Check that the provider requires the site to pass a daily scan and read the fine print. 



Check for Encryption
If you look in the address window of your browser you will want to see a lock in front of your URL. This lets you know the site uses encryption to scramble your data. You’ll also want to make sure the address starts with https: rather than just http:. This is another indication of a secure site and the basic security you should expect when shopping online.

Consider Using 3rd Party Payment Gateways
Services like PayPal and Google Checkout allow you to set up an account with a credit card, user name and password. This allows you to checkout faster, safer and more conveniently on sites that have these payment options. Plus, all your personal information is secure in one location further eliminating the possibility of fraudulent activity. 


Check the Privacy Policy
Some sites may collect your information with the intent to share it with their partner network. This could mean being added to several emails lists and your inbox filling up with junk mail. Be sure you don’t have to share your info in order to purchase or, at the very least, that you can opt-out at any time.

MaxEXP clients don’t have to worry about Grinches stealing their holiday cheer. All MaxEXP client sites are protected with McAfee Secure Shopping. McAfee’s Total Protection for Secure Business delivers strong security to help businesses weather the storm this holiday season and safeguard their future.