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Is your ecommerce business stalling? Part 2

2) Are you making yourself visible to all potential customers?

  1. How good is your SEO?
  2. Are you doing the basics for On-site SEO? How about beyond the basics?
  3. Off site - are you getting quality links? Do you have a strategy?
  4. Are you using the shopping engines and are you optimized for them?
  5. Are you optimizing your Google Product Feeds?
  6. How well is your PPC performing? Did you try it and give up on it?
  7. Are you in marketplaces like eBay or Amazon?
    1. Should you be on them? (it’s not as simple as you might think)
    2. How much can you really sell there? (a ton)
  8. Are you using RSS product feeds?
  9. Are you using trigger-based emails?
  10. Are you doing things like “deal-a-day” promotions?
  11. Are you blogging?
  12. What’s the health of your affiliate programs?
  13. Have you looked into creating micro sites that appeal to different segments of you marketplace? Would you like to become you own competition?
  14. Are you working at increasing international business?

 

Posted on Tuesday, February 12, 2008 at 04:55PM by Registered CommenterSan diego Media, Inc. in , , , , | CommentsPost a Comment

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