Ecommerce MAXed

San Diego Media is currently in production of the new Auto Response program for our email marketing clients using Exact Target. As email marketing has become more sophisticated, San Diego Media felt a need to redesign and reinvent the Auto Response forms to allow for greater shareability, interactivity and additional selling opportunities. The Program is designed using the latest technology from Exact Target and custom built applications in MaxCare. Below are listed a few highlighted features with a full program description coming soon.

Optimized Email Address Capture/Opt-in Form

The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage. The information you can capture here on customer preferences can help make your email marketing more effective and relevant to consumers.

Optimized Auto Response Email Templates

The San Diego Email Marketing Program includes nine conversion optimized Auto Response templates to maximize your email marketing efforts. With customizable options and standardized formats we will work with you to create a successful set of Auto Response templates for your e-commerce business.

 Performance Enhancement and Measuring

With the technology available through Exact Target and MaxEXP, San Diego Media will present you with monthly data detailing the performance of your Auto Response emails. In your monthly meeting, San Diego Media will analyze the data and consult with you on how to improve performance.

Social Forward

Social Forward makes it easy for your subscribers to engage with and share your email marketing messages through a new suite of sharing capabilities. By giving your customers the power to share your messages, you can extend the reach of your marketing messages, drive deeper engagement with customers and their online communities, and build your subscriber list. 

A/B Testing

Constant testing of your Auto Response emails will maximize the potential of your conversion rate. Included in the program is one monthly A/B test. The results will be discussed in each monthly meeting. Additional A/B tests are additional work orders and associated costs vary.

Program Planning and Consulting

Your company needs to carefully consider and plan out each Auto Response template including all customizable options and content. The information below will assist you in setting-up and building-out your program.

San Diego Media plans to roll out the full program to interested clients in the coming months, so stay tuned and please inquire if you would like to be one of the first to be introduced to the new Auto Response program.