Entries in Product Reviews (3)

Is your ecommerce business stalling? Part 3

3) How well are you converting traffic and maximizing your profit?

  1. How can you increase your Conversions?
  2. Trust – Are you doing all the basics to show you are trustworthy?
  3. Is the checkout process easy and re-assuring? Do you have a way to re-engage abandoned carts?
  4. Analytics - What’s the score? i. What are you tracking? ii. How are you making it actionable?
  5. Optimization – Are you doing multivariate testing for your important/profitable pages (i.e. home, product & checkout)
  6. How can you improve the User Experience?
    1. Information Architecture
      1. Is your navigation simple and clear? Where are people getting confused?
      2. Do you offer multiple filtering capabilities?
    2. Does on site search work really well?
    3. Are you merchandizing your products in an appealing way?
    4. Are you using ratings & reviews?
    5. Are you providing educational guides, product recommendations and customization tools?
    6. Do you have multi-media? How-To Video’s?
    7. What are you doing to increase your average order size
      1. Up Selling
      2. Cross Selling
      3. Promotions
        1. Are you testing which are most profitable?
        2. Are you getting your vendors to support you?

 

Posted on Wednesday, February 20, 2008 at 05:08PM by Registered CommenterSan diego Media, Inc. in , , , | CommentsPost a Comment

Fake Review Optimization

No, this isn’t about a new service being offered (at least not yet).

Andy Hagans wrote about companies that post overly positive reviews about themselves that sound too good to be true.

When he reads something like this:

“I don’t know what the other reviewers are talking about!!! My room was spotless and the decor was beautiful. The management was extremely helpful and gave me everything I could have possibly needed. The nice owner, Lisa, even gave me tips on sightseeing. I can’t believe how cheap their rates are!! Stay here and you won’t regret it!!!!”

His first reaction is to GAG!!!

It’s not fooling anybody. Being the obsessive optimizer that he is, Andy couldn’t help himself. Of course, he offered suggestions on how to do FRO (Fake Review Optimization) or fake reviews that work.

Posted on Friday, November 9, 2007 at 04:37PM by Registered CommenterSan diego Media, Inc. in | CommentsPost a Comment

Bad ecommerce reviews are really a good thing?

Can bad reviews actually be a good thing?

Yes, according to a study done by Adweek. Customers considerably prefer eCommerce sites with ratings and reviews over eCommerce sites without them, however this is only true if there is negative feedback among the reviews.

Without negative reviews consumers begin to doubt their validity, as well as their overall trust in the company. Negative reviews are also necessary for consumers during the purchasing process so that they can work through concerns they may have before purchasing.

If they don’t find answers on your site they will find it somewhere else. So make sure your site’s ratings and reviews are as credible as possible by minimizing the number of reviews that your site filters.

Posted on Thursday, November 1, 2007 at 04:04PM by Registered CommenterSan diego Media, Inc. in , | CommentsPost a Comment