Ecommerce MAXed

 My friend Christine O'Kelly from SEO Content Solutions has put together a couple of great guides for doing SEO Friendly Press Releases.

Why would you want to do a SEO optimized Press Release (PR)?

1. You will get links back to your site. This will help you with in the SERPs.
   
2. The Press Release itself may rank well for your term and bring traffic to your site.
3. There is potential of getting press coverage
   

Keywords are critical for getting your PR done right. WordTracker or SEObook.com's keyword tool will help identify the phrases you want to target. Christine talks about whether or not your headline should be optimized for keywords or clicks and why.

I was surprised by her suggestion but it makes total sense.

The PR should be structured like this:

• Headline
• Summary
• Body
• About the Company
• Press Contact
  

In Christine's follow up slideshow, she takes you step by step through the process of submitting your Press Release to multiple services.

What's great is that most of the services are free and the only one with fees charges $2.99! 

 My friend Jeff did a press release with Christine and got about 40 or so links from it. Not only that, he went from 29 to 8 in google in the next two weeks for his main keyword!

 This process works.

2) Are you making yourself visible to all potential customers?

1. How good is your SEO?
2. Are you doing the basics for On-site SEO? How about beyond the basics?
3. Off site - are you getting quality links? Do you have a strategy?
4. Are you using the shopping engines and are you optimized for them?
5. Are you optimizing your Google Product Feeds?
6. How well is your PPC performing? Did you try it and give up on it?
7. Are you in marketplaces like eBay or Amazon?
   
1. Should you be on them? (it’s not as simple as you might think)
   
2. How much can you really sell there? (a ton)
8. Are you using RSS product feeds?
9. Are you using trigger-based emails?
10. Are you doing things like “deal-a-day” promotions?
11. Are you blogging?
12. What’s the health of your affiliate programs?
13. Have you looked into creating micro sites that appeal to different segments of you marketplace? Would you like to become you own competition?
14. Are you working at increasing international business?