Ecommerce MAXed

4) Repeat Customers are the cornerstone of a successful ecommerce business.

    a. Are you finding ways other than price to compete?

                                 i. Can you customize products?

                                 ii. How can you improve customer service and self-service?

                                 iii. What can you do to be seen more as a trusted resource    

                                        than just a store?

                                 iv. Have you created custom tools?

    b. Word of Mouth works for you or against you. Are you doing reputation management?

    c. Are you using sophisticated email methods or just a “mailing list”?

    d. Are you finding creative ways to build community?